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    The Relevance of a REALTOR®

    Discover the comprehensive role of a REALTOR® from pre-listing activities to post-closing follow-ups. Learn why their expertise is vital in navigating the real estate market and ensuring a smooth transaction.

    Pre-Listing Activities

    • 1. Make appointment with seller for listing presentation
    • 2. Send seller a written or e-mail confirmation of listing appointment and call to confirm
    • 3. Review pre-appointment questions
    • 4. Research all comparable currently listed properties
    • 5. Research sales activity for past 18 months from MLS and public records databases
    • 6. Research “Average Days on Market” for this property of this type, price range and location
    • 7. Download and review property tax roll information
    • 8. Prepare “Comparable Market Analysis” (CMA) to establish fair market value
    • 9. Obtain copy of subdivision plat/complex lay-out
    • 10. Research property’s ownership & deed type
    • 11. Research property’s public record information for lot size & dimensions
    • 12. Research and verify legal description
    • 13. Research property’s land use coding and deed restrictions
    • 14. Research property’s current use and zoning
    • 15. Verify legal names of owner(s) in county’s public property records
    • 16. Prepare listing presentation package with above materials
    • 17. Perform exterior “Curb Appeal Assessment” of subject property
    • 18. Compile and assemble formal file on property
    • 19. Confirm current public schools and explain impact of schools on market value
    • 20. Review listing appointment checklist to ensure all steps and actions have been completed

    Listing Appointment Presentation

    • 21. Give seller an overview of current market conditions and projections
    • 22. Review agent’s and company’s credentials and accomplishments in the market
    • 23. Present company’s profile and position or “niche” in the marketplace
    • 24. Present CMA Results To Seller, including Comparables, Solds, Current Listings & Expireds
    • 25. Offer pricing strategy based on professional judgment and interpretation of current market conditions
    • 26. Discuss Goals With Seller To Market Effectively
    • 27. Explain market power and benefits of Multiple Listing Service
    • 28. Explain market power of web marketing, IDX and REALTOR.com
    • 29. Explain the work the brokerage and agent do “behind the scenes” and agent’s availability on weekends
    • 30. Explain agent’s role in taking calls to screen for qualified buyers and protect seller from curiosity seekers
    • 31. Present and discuss strategic master marketing plan
    • 32. Explain different agency relationships and determine seller’s preference
    • 33. Review and explain all clauses in Listing Contract & Addendum and obtain seller’s signature

    Once Property is Under Listing Agreement

    • 34. Review current title information
    • 35. Measure overall and heated square footage
    • 36. Measure interior room sizes
    • 37. Confirm lot size via owner’s copy of certified survey, if available
    • 38. Note any and all unrecorded property lines, agreements, easements
    • 39. Obtain house plans, if applicable and available
    • 40. Review house plans and make copy
    • 41. Order plat map for retention in property’s listing file
    • 42. Prepare showing instructions for buyers’ agents and agree on showing time window with seller
    • 43. Obtain current mortgage loan(s) information: companies and & loan account numbers
    • 44. Verify current loan information with lender(s)
    • 45. Check assumability of loan(s) and any special requirements
    • 46. Discuss possible buyer financing alternatives and options with seller
    • 47. Review current appraisal if available
    • 48. Identify Home Owner Association manager if applicable
    • 49. Verify Home Owner Association Fees with manager – mandatory or optional and current annual fee
    • 50. Order copy of Homeowner Association bylaws, if applicable
    • 51. Research electricity availability and supplier’s name and phone number
    • 52. Calculate average utility usage from last 12 months of bills
    • 53. Research and verify city sewer/septic tank system
    • 54. Water System: Calculate average water fees or rates from last 12 months of bills )
    • 55. Well Water: Confirm well status, depth and output from Well Report
    • 56. Natural Gas: Research/verify availability and supplier’s name and phone number
    • 57. Verify security system, current term of service and whether owned or leased
    • 58. Verify if seller has transferable Termite Bond
    • 59. Ascertain need for lead-based paint disclosure
    • 60. Prepare detailed list of property amenities and assess market impact
    • 61. Prepare detailed list of property’s “Inclusions & Conveyances with Sale”
    • 62. Compile list of completed repairs and maintenance items
    • 63. Send “Vacancy Checklist” to seller if property is vacant
    • 64. Explain benefits of Home Owner Warranty to seller
    • 65. Assist sellers with completion and submission of Home Owner Warranty Application
    • 66. When received, place Home Owner Warranty in property file for conveyance at time of sale
    • 67. Have extra key made for lockbox
    • 68. Verify if property has rental units involved. And if so:
    • 69. Make copies of all leases for retention in listing file
    • 70. Verify all rents & deposits
    • 71. Inform tenants of listing and discuss how showings will be handled
    • 72. Arrange for installation of yard sign
    • 73. Assist seller with completion of Seller’s Disclosure form
    • 74. “New Listing Checklist” Completed
    • 75. Review results of Curb Appeal Assessment with seller and provide suggestions to improve salability
    • 76. Review results of Interior Décor Assessment and suggest changes to shorten time on market
    • 77. Load listing into transaction management software program

    Entering Property in Multiple Listing Service Database

    • 78. Prepare MLS Profile Sheet — Agents is responsible for “quality control” and accuracy of listing data
    • 79. Enter property data from Profile Sheet into MLS Listing Database
    • 80. Proofread MLS database listing for accuracy – including proper placement in mapping function
    • 81. Add property to company’s Active Listings list
    • 82. Provide seller with signed copies of Listing Agreement and MLS Profile Sheet Data Form within 48 hours
    • 83. Take additional photos for upload into MLS and use in flyers. Discuss efficacy of panoramic Photography

    Marketing The Listing

    • 84. Create print and Internet ads with seller’s input
    • 85. Coordinate showings with owners, tenants, and other Realtors®. Return all calls – weekends included
    • 86. Install electronic lock box if authorized by owner. Program with agreed-upon showing time windows
    • 87. Prepare mailing and contact list
    • 88. Generate mail-merge letters to contact list
    • 89. Order “Just Listed” labels & reports
    • 90. Prepare flyers & feedback faxes
    • 91. Review comparable MLS listings regularly to ensure property remains competitive in price, terms, conditions and availability
    • 92. Prepare property marketing brochure for seller’s review
    • 93. Arrange for printing or copying of supply of marketing brochures or fliers
    • 94. Place marketing brochures in all company agent mail boxes
    • 95. Upload listing to company and agent Internet site, if applicable
    • 96. Mail Out “Just Listed” notice to all neighborhood residents
    • 97. Advise Network Referral Program of listing
    • 98. Provide marketing data to buyers coming through international relocation networks
    • 99. Provide marketing data to buyers coming from referral network
    • 100. Provide “Special Feature” cards for marketing, if applicable
    • 101. Submit ads to company’s participating Internet real estate sites
    • 102. Price changes conveyed promptly to all Internet groups
    • 103. Reprint/supply brochures promptly as needed
    • 104. Loan information reviewed and updated in MLS as required
    • 105. Feedback e-mails/faxes sent to buyers’ agents after showings
    • 106. Review weekly Market Study
    • 107. Discuss feedback from showing agents with seller to determine if changes will accelerate the sale
    • 108. Place regular weekly update calls to seller to discuss marketing & pricing
    • 109. Promptly enter price changes in MLS listing database

    The Offer and Contract

    • 109. Receive and review all Offer to Purchase contracts submitted by buyers or buyers’ agents.
    • 110. Evaluate offer(s) and prepare a “net sheet” on each for the owner for comparison purposes
    • 111. Counsel seller on offers. Explain merits and weakness of each component of each offer
    • 112. Contact buyers’ agents to review buyer’s qualifications and discuss offer
    • 113. Fax/deliver Seller’s Disclosure to buyer’s agent or buyer upon request and prior to offer if possible
    • 114. Confirm buyer is pre-qualified by calling Loan Officer
    • 115. Obtain pre-qualification letter on buyer from Loan Officer
    • 116. Negotiate all offers on seller’s behalf, setting time limit for loan approval and closing date
    • 117. Prepare and convey any counteroffers, acceptance or amendments to buyer’s agent
    • 118. Fax copies of contract and all addendums to closing attorney or title company
    • 119. When Offer to Purchase Contract is accepted and signed by seller, deliver to buyer’s agent
    • 120. Record and promptly deposit buyer’s earnest money in escrow account.
    • 121. Disseminate “Under-Contract Showing Restrictions” as seller requests
    • 122. Deliver copies of fully signed Offer to Purchase contract to seller
    • 123. Fax/deliver copies of Offer to Purchase contract to Selling Agent
    • 133. Fax copies of Offer to Purchase contract to lender
    • 124. Provide copies of signed Offer to Purchase contract for office file
    • 125. Advise seller in handling additional offers to purchase submitted between contract and closing
    • 126. Change status in MLS to “Sale Pending”
    • 127. Update transaction management program to show “Sale Pending”
    • 128. Review buyer’s credit report results — Advise seller of worst and best case scenarios
    • 129. Provide credit report information to seller if property will be seller-financed
    • 130. Assist buyer with obtaining financing, if applicable and follow-up as necessary
    • 131. Coordinate with lender on Discount Points being locked in with dates
    • 132. Deliver unrecorded property information to buyer
    • 133. Order septic system inspection, if applicable
    • 134. Receive and review septic system report and assess any possible impact on sale
    • 135. Deliver copy of septic system inspection report lender & buyer
    • 136. Deliver Well Flow Test Report copies to lender & buyer and property listing file
    • 137. Verify termite inspection ordered
    • 138. Verify mold inspection ordered, if required

    Tracking the Loan Process

    • 139. Confirm Verifications Of Deposit & Buyer’s Employment Have Been Returned
    • 140. Follow Loan Processing Through To The Underwriter
    • 141. Add lender and other vendors to transaction management program so agents, buyer and seller can track progress of sale
    • 142. Contact lender weekly to ensure processing is on track
    • 143. Relay final approval of buyer’s loan application to seller

    Home Inspection

    • 144. Coordinate buyer’s professional home inspection with seller
    • 145. Review home inspector’s report
    • 146. Enter completion into transaction management tracking software program
    • 147. Explain seller’s responsibilities with respect to loan limits and interpret any clauses in the contract
    • 148. Ensure seller’s compliance with Home Inspection Clause requirements
    • 149. Recommend or assist seller with identifying and negotiating with trustworthy contractors to perform any required repairs
    • 150. Negotiate payment and oversee completion of all required repairs on seller’s behalf, if needed

    The Appraisal

    • 151. Schedule Appraisal
    • 154. Provide comparable sales used in market pricing to Appraiser
    • 152. Follow-Up On Appraisal
    • 151. Enter completion into transaction management program
    • 153. Assist seller in questioning appraisal report if it seems too low

    Closing Preparations and Duties

    • 154. Contract Is Signed By All Parties
    • 155. Coordinate closing process with buyer’s agent and lender
    • 156. Update closing forms & files
    • 157. Ensure all parties have all forms and information needed to close the sale
    • 158. Select location where closing will be held
    • 159. Confirm closing date and time and notify all parties
    • 160. Assist in solving any title problems (boundary disputes, easements, etc) or in obtaining Death Certificates
    • 161. Work with buyer’s agent in scheduling and conducting buyer’s Final Walk-Thru prior to closing
    • 172. Research all tax, HOA, utility and other applicable prorations
    • 162. Request final closing figures from closing agent (attorney or title company)
    • 163. Receive & carefully review closing figures to ensure accuracy of preparation
    • 164. Forward verified closing figures to buyer’s agent
    • 165. Request copy of closing documents from closing agent
    • 166. Confirm buyer and buyer’s agent have received title insurance commitment
    • 167. Provide “Home Owners Warranty” for availability at closing
    • 168. Review all closing documents carefully for errors
    • 169. Forward closing documents to absentee seller as requested
    • 170. Review documents with closing agent (attorney)
    • 171. Provide earnest money deposit check from escrow account to closing agent
    • 173. Coordinate this closing with seller’s next purchase and resolve any timing problems
    • 174. Have a “no surprises” closing so that seller receives a net proceeds check at closing
    • 175. Refer sellers to one of the best agents at their destination, if applicable
    • 176. Change MLS status to Sold. Enter sale date, price, selling broker and agent’s ID numbers, etc.
    • 177. Close out listing in transaction management program

    Follow Up After Closing

    • 178. Answer questions about filing claims with Home Owner Warranty company if requested
    • 179. Attempt to clarify and resolve any conflicts about repairs if buyer is not satisfied
    • 180. Respond to any follow-on calls and provide any additional information required from office files

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    Schedule a Tour

    Schedule a Tour

    Insterested in our properties? Do not hesitate and book a viewing. We have a large
    selection of options available.

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